The Motopreneur – Sourabh SatheMay 1, 2020
The Motopreneur – Sourabh Sathe started his entrepreneurship journey as soon as he returned from his Ladakh ride. He’s the fifth generation member of one of Pune’s oldest business establishments. Nevertheless he started a new business vertical from ground zero in a space already dominated by established brands. Today Invictus Touring Gears is one of the country’s bankable brands.
Tell us about yourself – education, automotive related skills, car/motorcycling experience.
I am a graduate of political science from FC college Pune. As on date, I have completed the Leh Ladakh circuit three times including Zanskar, Spiti, Tso Moriri lake. I am the only rider to have completed the LDR 500 miles in twelve hours on a Suzuki Gixxer. Also, one of the few to have completed Ladakh on a 125cc Honda Shine.
Automotive Acquaintance – how did you become an automotive enthusiast.
My Photography group introduced me to motorcycling in 2014. My first Ladakh was on on Honda Shine 125cc motorcycle.
Life before turning a Motopreneur (work/ employment)
Before this, I was a part time event Photographer for three yrs during my college days. Also, I volunteered as a counsellor for 3 de-addiction centers in Pune. I began my career at the age of 17. I joined the family business which is there since 1935 4 yrs back as a full-time employee. The new business vertical started out as MANAS in 2018, In 2019 we rebranded as Invictus Touring Gears.
The All Spark inspiration – origin story to your venture.
I have always been a non Royal Enfield or a non well equipped motorcyclist since the beginning. I was astonished to see sports and “commuter” motorcycles have when it comes to luggage solutions for interstate rides and intracity excursions. Thus, began a journey to make a one size fits all utilitarian focused luggage solution.
Spanner in the works – challenges faced and (how you overcame them)
No one can escape the vortex of teething problems. They are always there and without overcoming challenges the is never room for improvement and improvisation.
Beast Mode – A memorable feat/ achievement /anecdote of your venture.
It is but tradition for manufacturers to participate in exhibitions and events. Be it household or automotive these events not only attract the masses it also helps connect them as well. Invictus Touring Gears left Pune adequately stocked for Royal Enfield Rider Mania 2019. At the end of the second day we consumed 50 Ride Marshall Saddle Bags. That is a 100% stock of our Flagship product for this three day rider’s festival. This indeed is a major milestone given that other major players were there too. All in all we returned with just 4 containers of the total fourteen
My way to the highway Future plans ( what your audience can look forward to)
Being predominantly an avid traveller and an innovator, there always something new my dealership network and well wishers expect from me. It is their love, encouragement and strong criticism drives the wheels forward.
Advice to Budding Motopreneurs from The Motopreneur – Sourabh Sathe
Whether you are naturally endowed by your family’s wealth or heritage, remember there is no way like your own way. Stay humble to your routes and keep customer before self.
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